What Happens When a Room Full of Strangers Starts Singing? | Hildee Isaacs & Lisa Reich

mgraziano45
Jun 24
2 min read

What if the thing people need most right now isn't another app, another screen, or another social network?

Meet Hildee Isaacs and Lisa Reich

In this episode of Adventures in Business, Amani Roberts and Mandi Graziano sit down with Hildee Isaacs and Lisa Reich, co-founders of Gotta Sing Events, a live group sing-along experience that turns audiences into the entertainment, to talk about community, entrepreneurship, and creating experiences that bring people together.

The Opposite of Karaoke

Gotta Sing Events describes itself as "the opposite of karaoke."

Instead of one person performing while everyone else watches, the audience becomes part of the experience.

Guests gather around tables with friends, enjoy food and drinks, and sing together as lyrics appear on screen.

Current events include:

• Broadway sing-alongs

• 80s sing-alongs

• Private events

• Custom experiences for groups and organizations

The goal isn't performance. It's participation.

Why Community Matters More Than Ever

One of the biggest themes from the conversation was the growing need for in-person connection.

While technology continues to reshape how people communicate, Isaacs and Reich believe people are craving opportunities to gather face-to-face.

They've seen attendees:

• Meet new friends at shared tables

• Sing with complete strangers

• Stay connected after the event

• Leave talking about the experience for days

According to the Hildee and Lisa, the energy created when hundreds of people sing together is difficult to replicate anywhere else.

Building a Business Around Shared Experiences

Like many entrepreneurs, the challenge isn't creating the product.

It's helping people discover it.

The Hildee and Lisa see opportunities in:

• Restaurants

• Breweries

• Corporate events

• Conferences

• Hotels

• Active adult communities

Because the format is flexible, an event can be a full 90-minute experience, a conference activation, or even a short energy boost between speakers.

More Than Entertainment

One of the most interesting parts of the conversation was hearing how attendees describe the experience afterward. Many arrive expecting something similar to karaoke.

Most leave talking about the people they met, the songs they shared, and the sense of connection they felt in the room. In a world where so much attention is directed toward screens, Gotta Sing Events is betting on something much simpler.

People still want to be together. And sometimes all it takes is a song everyone knows.