Why Every Business Needs a Podcast | Mike Bisceglia
What if your podcast could become more valuable than a traditional résumé?
Get To Know Mike Bisceglia
Producer and podcast host Mike Bisceglia joins Amani Roberts and Mandi Graziano to explain how podcasting can help people share their ideas, build meaningful relationships and create new business opportunities.
Treat Your Podcast Like a Modern Résumé
Mike Bisceglia believes a podcast can do more than attract listeners. It can help people share their perspectives, demonstrate their expertise and build relationships with people they want to know.
Instead of approaching someone with a cold pitch, a podcast gives you a reason to start a conversation by inviting that person to share their experience.
“I think it’s like the modern résumé where you just need to have one to share your voice and to share your opinion.”
A podcast can help you:
Show people how you think
Build relationships with potential clients
Connect with people inside companies where you want to work
Turn interviews into marketing and sales assets
Create opportunities that may develop years later
The value of a podcast is not limited to its download count. Even a small show can become a networking tool that opens doors and makes future conversations easier.
Start Before Everything Is Perfect
Many aspiring podcasters spend too much time thinking about artwork, equipment and production details before recording an episode. Mike recommends stripping the process down to its simplest form.
S
tart by writing down something you are passionate about. Record yourself discussing it with the phone or computer you already have, then upload the result and improve the next time.
“Write ideas, hit record, upload.”
A new podcaster should focus on three basic steps:
Choose a topic you genuinely want to discuss
Use an available phone or computer to record
Upload the episode to a podcast platform or YouTube
Learn from the experience
Make one improvement with each new episode
The first episode does not need the perfect title, thumbnail or production setup. Starting creates the opportunity to practice, learn and develop a stronger show over time.
Stay Consistent When the Work Gets Hard
Starting a podcast may feel exciting, but maintaining one requires more work than many people expect. Recording is only one part of a process that can include booking guests, editing conversations, creating promotional assets and publishing each episode.
Mike believes the strongest podcasters accept that they may struggle in the beginning. They continue creating while learning how to make the process more manageable.
“I think the best people are okay with struggling or not being great in the beginning and learning and evolving and getting better at it.”
Staying consistent may require podcasters to:
Create a dependable publishing schedule
Simplify the show’s format
Record shorter episodes when necessary
Accept that early episodes will not be perfect
Keep improving instead of stopping
A show does not need to feature a new guest every week. A focused five-minute episode can keep a podcast active while giving its host a realistic way to remain consistent.
Use Video to Reach a Bigger Audience
Audio platforms remain an important part of podcast distribution, but Mike sees YouTube as the biggest opportunity for audience growth. Publishing video allows a show to reach viewers through full episodes, individual segments, livestreams and short-form clips.
Those clips can also become assets for Instagram, TikTok, LinkedIn and email marketing, giving each conversation value beyond the original episode.
“If you’re not putting your show on YouTube, you are missing out on a major opportunity.”
A video podcast gives creators the ability to:
Reach people searching for specific topics
Turn full interviews into YouTube Shorts
Repurpose clips across social platforms
Study audience retention and click-through rates
Test different titles and thumbnails
YouTube analytics can show creators which thumbnails attract attention, when viewers leave and how much of an episode they watch. Mike uses that information to study what is working and make stronger production decisions for future episodes.
Resources Mentioned
🔗 Check out Mike's podcasts Marriage Bites & Bad Weather Fans
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