Minisode: The Lost Art of the Handwritten Note

In a world of instant messages, overflowing inboxes, and constant notifications, there’s one simple gesture that still cuts through the noise: a handwritten note. In this Adventures in Business minisode, Amani and Mandi dive into why something so old-school is actually one of the most powerful tools – plus practical ways to implement it in your business and life.

Why Handwritten Notes Hit Different

Let’s be honest – most of us skim emails. We scroll texts. We swipe away notifications. But actual mail gets opened and read – sometimes even cherished. As Mandi puts it, there’s something about receiving a handwritten note that immediately signals: this matters. Someone took the time to sit down, write it out, find your address, stamp it, and send it.

And Amani agrees – when you get one, your first thought is: “This isn’t a bill… what is this?”

That moment of curiosity quickly turns into connection. You read it once. Then again. And often? You keep it.

So Why Did We Stop?

If handwritten notes are so powerful, why aren’t more people using them? We’ve lost the habit. Writing letters just isn’t part of how people grow up anymore. We default to convenience. Texting and email are faster and easier. And we’ve become impatient. Waiting days for something to arrive feels… slow.

But that’s precisely why a handwritten note makes you memorable.

The Business Case for Picking Up a Pen

You’ve probably heard the stat: most business is closed after multiple follow-ups. But if all your follow-ups look the same (email, email, email…), you’re blending in.

Mandi breaks it down perfectly. A strong follow-up strategy might look like:

• Email

• Video message

• Text

• LinkedIn touchpoint

• Handwritten note

That handwritten note is your differentiator.

How to Use Handwritten Notes in Your Sales Process

If you’re wondering how this actually works in real life, here’s a simple example: after a discovery call, instead of just sending another email, send a handwritten postcard or note that ties back to your conversation.

Maybe it includes a meaningful quote, a reflection from your conversation, or encouragement or insight. It just needs to be personal and relevant.

Amani keeps his notes simple – whatever’s on his mind at the moment.

Mandi, on the other hand, has a bit more structure, especially in business settings: share why you admire, appreciate, or are inspired by the person. And don’t ask for anything. Just a pure, unconditional message.

“How Do I Get Their Address?”

Here’s Mandi’s suggestion. During your conversation, you can say something like: “Hey, there may be a time I want to send you something – would you be comfortable sharing a mailing address?”

If they’re not? No problem. It’s all about giving people the option while respecting boundaries.

Want to Go Next-Level? Deliver It

If the person is local, take it one step further: hand-deliver the note. It’s rare. It’s unexpected. And it leaves a lasting impression.

A Reminder We All Need

Centuries ago, people wrote letters that took months to arrive. They poured everything into those words because they didn’t know when – or if – they’d get another chance.

Today? We can reach someone instantly. And yet, somehow, our messages often mean less.

Handwritten notes bring intention back into communication. They slow things down just enough to make it meaningful again.

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