The ROI of Great Speakers | Zach Nadler
- mgraziano45
- 1 day ago
- 2 min read
What separates a good speaker from one that audiences remember long after the event ends?
Meet Zach Nadler
Zach Nadler, co-founder and CEO of VaynerSpeakers, to talk about the business of professional speaking and what it takes to build a lasting career on stage. Since co-founding VaynerSpeakers with Gary Vaynerchuk in 2018, Zach has helped reimagine the traditional speaker bureau by building every event around one simple belief: no two events are the same.
Why Great Speakers Do More Than Deliver Information
Anyone can stand on a stage and give a presentation. The speakers audiences remember do something different.
Zach Nadler explained that great speakers don't simply share information. They create experiences that continue long after the audience leaves the room. Instead of focusing on applause, the best speakers focus on creating ideas people continue thinking about after the event ends.
That means every presentation should leave audiences with:
A new perspective
A memorable story
Practical ideas they can apply
A reason to keep the conversation going
The goal isn't simply delivering a keynote. It's creating lasting impact.
Build Trust Before You Make the Sale
Much of the conversation centered around relationships. After more than two decades in the speaking industry, Nadler believes trust is still the foundation of every successful partnership. Whether working with speakers or event organizers, his approach is built on honesty instead of simply trying to close another deal.
That often means:
Asking better questions
Listening before offering solutions
Recommending the right fit, not just the biggest name
Thinking about long-term relationships over short-term revenue
Business grows faster when people know you're looking out for their success.
The Best Stories Don't Start at the Beginning
One of Nadler's favorite coaching techniques is something many speakers overlook.
Rather than telling a story from beginning to end, he encourages speakers to begin with the most compelling moment before explaining how they got there. That approach helps audiences stay engaged because they immediately want to know what happens next.
He also encouraged speakers to:
Open with curiosity
Create tension early
Let stories unfold naturally
Avoid relying on slides to carry the presentation
The story is what people remember. Not the PowerPoint.
Great Events Create Human Connection
As conferences continue evolving, Nadler believes memorable events are becoming less transactional and more personal. Attendees want meaningful experiences, not just another agenda filled with presentations.
That means creating opportunities for genuine connection through:
Thoughtfully selected speakers
Interactive experiences
Authentic conversations
Moments that continue after the event ends
Whether someone is standing on stage or sitting in the audience, the goal is the same.
Create an experience people will still be talking about long after the conference is over.
Resources Mentioned
🔗 Checkout VaynerSpeakers
🔗 Book Time With Zach Nadler
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